Perceptual Maps Essay

Ranked from most healthy to least healthy. 1a) http://jambajuice.com/ – Jamba Juice 2a) http://www.soupersalad.com/- Souper Salad 3a) http://www.lucianositalian.com/ – Lucianos Italian 4a) http://www.subway.com/subwayroot/default.aspx – Subway 5a) http://www.schlotzskys.com/ – Schlotskys Deli 6a) https://www.tgifridays.com/ – TGI Friday’s 7a) http://www.bjsrestaurants.com/ – BJ’s Restaurant 8a) http://www.rudysbbq.com/page/home – Rudy’s Barbeque 9a) http://www.wienerschnitzel.com/ – Wienerschnitzel 10a) http://www.mcdonalds.com/us/en/home.html – McDonalds Ranked from most expensive to least expensive 1b) http://www.mcdonalds.com/us/en/home.html 2b) http://www.wienerschnitzel.com/ 3b) http://www.subway.com/subwayroot/default.aspx 4b) http://www.schlotzskys.com/ 5b) http://www.rudysbbq.com/page/home 6b) http://www.soupersalad.com/ 7b) https://www.tgifridays.com/ 8b) http://jambajuice.com/ 9b) http://www.bjsrestaurants.com/ 10b) http://www.lucianositalian.com/    1a) http://jambajuice.com/ – Jamba Juice Target Market – High income, health concerned, convenience speed. Good position – high traffic areas 2a) http://www.soupersalad.com/- Souper Salad TM – High income, health concerned, convenience speed, Vegan/vegetarian niche Poor position – sought out 3a) http://www.lucianositalian.com/ – Lucianos Italian TM – high income, occasion focused, culture based, high end experience Good position – uptown/cultural destination 4a) http://www.subway.com/subwayroot/default.aspx – Subway TM – low income, healthy concerned, substitute to unhealthy fast food. Good position – many locations 5a) http://www.schlotzskys.com/ – Schlotskys Deli TM – middle income, higher fast food quality, family orientation, semi – occasion. Decent position – located near many homes on alameda. 6a) https://www.tgifridays.com/ – TGI Friday’s TM – middle/higher income, quality food, sports niche, semi-ocassion Good position – SPID main traffic area 7a) http://www.bjsrestaurants.com/ – BJ’s Restaurant TM – family owned, sports theme, segregation in – family pizza/sports bar Good position – SPID high traffic area 8a) http://www.rudysbbq.com/page/home – Rudy’s Barbeque TM – Country themed, family style/ cafeteria style, mid/high income, revolved around convenience. Good Position – SPID high traffic 9a) http://www.wienerschnitzel.com/ – Wienerschnitzel TM – low income, convenience, German theme, â€Å"Americanized† niche. Poor position – competing with 3 other convenience based restaurants like subway and schlotzskys and other restaurants. 10a) http://www.mcdonalds.com/us/en/home.html – McDonalds TM – Low income, convenience themed, Iconic reputation, children niche. Good positioning – many locations iconic marketing